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Writer's pictureLocksley Lennox

Guinness (Spec Commercial)

I've always wondered how high-end product commercials were made. After seeing so many behind the scene break down in my social feed, I made a spec commercial. I find it really fun to do spec work. It's a whole new challenge.



I plan on doing a few commercials similar to this but on a larger scale involving actors, sets, and collaboration with other creatives.


Here is the timeline breakdown of the video. The sound design isn't too complex but it makes a big difference in bringing the footage to life.


I'm pretty happy with how it turned out.

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